A stockbroker is a person who buys and sells stocks on behalf of another person (or company). A stock broker is useful in matching up stock buyers and sellers.
Stock Brokers who provide the customer with the entire gamut of advisory and sales services are referred to as Full Service Brokers. Such organizations may help the customer in meeting his or her financial goals and aid with loans etc as well.
A retail broker is a brokerage firm that caters to the average investor or, in other words, the retail sector of investors - as opposed to the institutional sector of investors. Both discount and full-service firms are retail brokers. The majority of brokers who advertise on TV are retail brokers.
Another thing to remember is that stock brokers will not 'cold call' you. If you receive a call offering you shares at what seems an unfeasibly good deal, (e.g. an imminent IPO which will cause the price to 'go through the roof') then you are probably being contacted by a Boiler Room.
Similar roles include investment advisor, financial advisor, and many others. A stockbroker may or may not be also an investment advisor. Similarly, an investment advisor may or may not be a stockbroker.
Some newer brokers offer transaction services online in the form of a website interface. They usually offer low commissions, and fast transaction rates, up to two seconds.
When using a stock broker it is necessary to find someone you trust because if the broker tries to make maximum money on the margins he gets from your investment your return on investment may not be great, and the advice they give you might not be in your best interest.
Low cost brokers execute orders only a few times a day by aggregating orders from a large number of small investors into one or more block trades which are made at certain specific times during the day. Such block trades are also sometimes referred to as window trades.
A transaction on a stock exchange must be made between two members of the exchange - a typical person may not walk into any Stock Exchange and ask to trade stock. Such an exchange must be done through a broker.
The term boiler room typically refers to a room where tele-marketers work, often selling stocks, and using unfair, dishonest sales tactics, sometimes selling fraudulent stocks. A boiler room usually has an undisclosed relationship with the company being promoted or undisclosed profit from the sale of the house stock they are promoting.
Using a stock broker for active management of a Portfolio may be unnecessary however, many prefer to use and pay for the services of a broker because they feel more comfortable making decisions about their finances with the interactive guidance of a licensed professional.
When using a stock broker for financial guidance, one must be made aware that they do get paid on a commission, based on the stock/mutual fund they sell. Thus a conflict of interest arises concerning a stock broker who offers his/her service as a financial planner, because their revenue is generated as a direct result of your investment in the stock/mutual fund that they broker to you.
In addition to actually trading stocks for their clients, stock brokers may also offer advice to their clients on which stocks, mutual funds, etc. to buy.
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